Marc Crothall

Marc Crothall

CEO - The Scottish Tourism Alliance (STA)


Appointed as the first CEO of the Scottish Tourism Alliance (STA) Marc has been at its helm since its inception in 2012. He is responsible for the day to day operations and leadership of the organisation which is the overarching tourism industry trade body and acknowledged as being “The lead representative voice of Scotland’s Tourism Industry”.

The STA has under its umbrella of membership circa 70% of the c15000 tourism facing business that operate length and breadth of the country. The organisation are lead strategic guardians and co-ordinators of Scotland’s national tourism Strategy Tourism Scotland 2020 (TS2020).      The STA are also the joint lead with sister trade body Scotland Food and Drink of Scotland’s first Food  Tourism Strategy.

Marc is a member of the Tourism Leadership Group (TLG) that has shaped and now steers Tourism Scotland 2020 (TS2020), He chairs the strategy sub steering group that is charged with leading the development of the national tourism strategy action plan beyond TS2020. He is also the industry representative on the Scottish Government’s High- Level Tourism Working Group (TWG) chaired by the Cabinet Secretary Fiona Hyslop MSP.

Marc also chairs the STA Industry Council and the National Marine Tourism Development Group He is a member of the UK Government’s Scottish Business Task Force an advisory board member of Springboard Scotland, and a board member of Interface.

Prior to taking up his post with the STA Marc spent 35+ years working in the front line of the Hospitality, Event, Sport & Leisure industries across the globe for both large high profile multinational organisations such as Gilbey’s (South Africa), Sheraton Hotels, Compass Group, The Tussauds Group, Whitbread, David Lloyd Leisure and some leading medium and small rural business’ too.

He believes whole heartedly that “Tourism is Everyone’s Business” and that providing great experiences, investing in people, technology and service quality are the essential ingredients to making Scotland’s visitor economy thrive and prosper in the way it does.

His passion is rugby and he is a lover of all things Scottish, especially his Glaswegian wife, his five Scottish born children 27yrs to twins of 10 and the nation’s food and drink. Although not born and educated in Scotland his family ancestry traces back though Clan Sinclair and despite his many years spent abroad he has lived, breathed and spent most of his working life in Scotland

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