Cat Leaver

Director - Brand Scotland

With a remit to establish a team and infrastructure of cross-agency talent, Cat heads up Brand Scotland and leads the #ScotlandIsNow campaign, looking to deliver a strong nation brand that positions Scotland for sustainable growth, resilience and future prosperity.

With talent from across VisitScotland, Scottish Government and Scottish Enterprise, Brand Scotland aims to activate partnerships across the public and private sectors to drive reputational value and awareness of our progressive nation.

Formerly, Cat ran the strategy and marketing teams for a multi award-winning digital agency, After Digital, for seven years and outside of her day job she is one of five who lead on TEDxGlasgow, one of Europe’s most established TEDx organisations.