STA Signature Sessions 2019

STA Signature Sessions

STA Signature Sessions – The Two Day Progamme 

13 & 14 March, SEC, Glasgow

A New Year, A New Style

We are changing our style and format, moving away from the traditional ‘all in one room for a day’  type of conference – we want to offer something different and to give you more opportunities to mix, mingle and learn.

For STM2019 we are hosting three shorter sessions, called The STA Signature Sessions. Each session has a set theme to bring you global insights, the latest on tourist expectations and will bring together leading experts to give you practical advice to make your business more successful.

The SEC will be the place to be on the 13th & 14th of March as the STA will be partnering with ScotHot, Scotland’s largest hospitality, tourism and catering show, offering something for everyone. In between our Signature Sessions on the 14 March, you’ll also be able to take in presentations at the STA Spotlight Stage within the ScotHot area or one of the other show workshops.

We’ve also extended our break times so there will be more opportunities to network, meet with suppliers and have the freedom to dip in and out of the STA Spotlight Stage presentations.

The event is a ‘do not miss’ for tourism business owners, industry leaders, managers and suppliers to the industry.

Secure your ticket here >>

STA Signature Sessions 

13th March | Pre-event
Workshop: Place, Volume & Quality Experiences: Are Our Destinations Full?

This pre-STA Signature Sessions workshop with author and responsible tourism advisor, Emeritus Prof Harold Goodwin will explore the business advantage in working with local businesses and local people to create additional experiences, goods and services for tourists.

Nobody likes the word ‘overtourism’ and nobody wants it to be attached to their destination or attraction. In the last year, an increasing number of high profile destinations, such as Barcelona and Venice as well as parts of Scotland, have been associated with the term and it has proved damaging. We do not want to feel that our own home towns and cities have been diminished or damaged by too many tourists.

So what can we do about it?

Across the world, through discussions and seminars with destination managers and marketers, national parks and National Trust properties, the industry in its broadest sense has begun to develop a “toolbox” of management and marketing strategies and interventions which will enable us to address the challenge of coping with success.

This highly interactive workshop will address the issues which participants bring to the session and offer a range of management approaches which have been developed to address the many causes and symptoms of overtourism.

Who Should Attend

This workshop is aimed at industry professionals involved in leading or managing destinations or attractions which have experienced or are starting to experience the pressures of ‘too many’ visitors.

Find out more and book your ticket here >>

18.00 – 22.00
The STA and ScotHot Social

In keeping with the ‘doing things differently’ theme, we’re doing our annual Dinner with a Difference, differently.

Think casual drinks with lots and lots of people, party atmo, fizz when you arrive and mini food – dinky little cones of fish and chips, sliders and these amazing little Yorkshire pudding treats – all of that jazz plus discounted drinks all evening.  A social, rather than a dinner.


Where:                       Revolution, Mitchell Street, Glasgow

Why:                           Meet up with industry colleagues, expand your network and have fun!

Cost:                           £25 per ticket

14th March | STA Signature Sessions
09.15 – 9.55
Registration & Refreshments
09.55 – 10.00

Marc Crothall, CEO of Scottish Tourism Alliance

10.00 – 10.15
Political Address

Fiona Hyslop MSP, Cabinet Secretary Culture Tourism & External Affairs

10.15 – 11.15
Session 1 - The Future Outlook for Tourism

A Global Outlook 

Simon Calder, Senior Travel Editor – The Independent, TV&  Radio  Broadcaster

Panel | Responding to the World of Travel and Tourism

Jonathan Hinkles, Managing Director of LoganAir

Shaon Talukder, CEO of Geotourist

Hubert Viriot, CEO of Yotel

11.15 - 12.15
Networking Break
12.15 – 13.20
Session 2 – Taking Responsibility

Setting out the Challenge – Dr Harold Goodwin

Panel | Growing Profit Through Sustainability

Dr Richard Swannell, Development Director at W.R.A.P

Andrea Nicolas, Managing Director of Green Tourism

Alex Hynes, Managing Director of ScotRail Alliance

Alison McRae, Senior Director, Glasgow Chamber of Commerce

13.20 - 14.40
Networking Lunch
14.40 – 15.50
Session 3 – Surprise and Delight

Session Introduction – Ian McAteer, Chairman of The Union (group)

Surprise & Delight Through Our National Brand – Interview with Brand Director Cat Leaver at VisitScotland

Johnnie Walker – from Scotland to the World and Back Again – Greg Klingaman, Global Reserve Retail Director at Diageo

15.55 – 16.00
Summing Up

Marc Crothall – CEO Scottish Tourism Alliance

Please note times and speakers may be subject to change