STW - Past

Scottish Tourism Week 2017 Round-up 

What a week (well, actually 9 days…) it was! Throughout the course of the week, we managed to engage over 11,500 people involved in the Scottish tourism conversation. 

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25+ Events and Conferences

2,500 miles on the STA mileometer!

No 1 Trending on Twitter

158K Tweet impressions 

15 Nova Scotians

1 STV camera crew

 1 German news station film crew

8+ new initiatives/strategies launched

9 MSPs attending events

1 Cabinet Secretary

2+ media articles each day


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From the feedback we received, there is no doubt that this was our biggest and best conference to date - we are absolutely delighted that all of our hard work paid off this year.  We know there will always be areas where we can make little tweaks therefore, the STA core team have set a date to meet, put all of your feedback on the table, start the process of building the next Signature Programme and Scottish Tourism Month 2018 around what the industry would like to see at future STA events.

Thank you also to everyone who attended the Around Scotland destination and sectoral conferences which as the name suggests, were held all over Scotland during Scottish Tourism Week.  This is a key part of the programme and allows the STA and our partners to spread these all important tourism messages far and wide to elevate the tourism conversation to the level we need to maintain a strong level of engagement between your business, your sector, the STA and the private and public agencies who support Scottish tourism.