STA Signature Conference

STA Signature Conference

The 2017 Signature Conference was the STA’s biggest and from what you’ve told us, our best to date and we plan to repeat last year’s success with an exceptional conference programme in 2018. 

The Scottish Government’s ‘Year of Young People’ and Scotland’s future generations will be a key theme for framing this year’s conference; the aim of the Year being to inspire Scotland through its young people, celebrating their achievements, valuing their contribution to communities and creating new opportunities for them to shine locally, nationally and globally.

Scotland’s tourism industry has been acknowledged as being ‘Scotland’ most important industry’ by Scottish Government and in order to be sustainable and grow, we must continue to attract young talent into our dynamic sector.  The STA Conference will offer delegates an inspirational learning and networking experience, bringing together a carefully built programme around this important theme, featuring world-renowned speakers, homegrown talent and some of our inspiring young people.

The event will take place at the SEC in Glasgow on 1 March.  Delegates will also have the opportunity to attend a special reception on the evening prior to conference to celebrate the start of the very first Scottish Tourism Month.